I am a Strategist with 15 years experience working on brands big and small.
These are some qualities I bring to the table. I’m choosing to muse on them in a general way instead of talking strictly about myself.
Curiosity is a super power we don’t place enough weight on. It’s what gives you the stamina to dig through a thousand lines of numbers and pull out a single thread of truth. To notice something at the grocery line that leads to a breakthrough idea. To lasso inspiration from Brechtian theater, fractal math or a niche Subreddit instead of just looking sideways at other brands. Curiosity is the core input to insight.
Honesty is more than a requisite for accountability and good relationships. Applied honesty in your thinking and feeling enables you to cut through the noise, to know when you’ve found an idea that is actually good, and to communicate it with impact. When your work feels wobbly. When you cringe at what you just wrote down on that slide— apply honesty.
Fun is serious. Tap into to that mythologized “flow state” it will show in your work. If you’re having fun, you’re probably on to something. Keep going.
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